ROTOR Bike USA is the US distributor for world-class Spanish bicycle component company ROTOR. Every product we make is designed by cyclists for cyclists. All Rotor products are engineered to lend maximum speed, efficiency and comfort to your cycling experience. We achieve this by combining leading-edge design principles with precision manufacturing techniques for each our products.

Video: The Cervelo Test Team Rides ROTOR, Shouldn't You?

Find out why top ProTour riders like Heinrich Haussler, Andreas Klier and Carlos Sastre choose to use Rotor cranks and Q-rings. Q-rings have a unique shape which enables the rider to produce more power, with less fatigue and reduced lactic acid buildup. All Rotor data has been independently verified by some of Spain's leading educational institutions. Visit our Science page to view the studies.